In the recent decade, China's online video industry developed in leaps and bounds and has shifted from advertising to user payment as a major revenue source. In 2020, about 48 percent of the online video revenue in China was generated from paid content, much higher than the proportion from advertisement.
Revenue distribution of the online video industry in China from 2015 to 2020 with a forecast until 2023*
Characteristic
Revenue from advertisement
Revenue from paid content
Revenue from copyright distribution
Others
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iResearch. (September 14, 2021). Revenue distribution of the online video industry in China from 2015 to 2020 with a forecast until 2023* [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/234893/revenue-distribution-in-the-online-video-industry-in-china/
iResearch. "Revenue distribution of the online video industry in China from 2015 to 2020 with a forecast until 2023*." Chart. September 14, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/234893/revenue-distribution-in-the-online-video-industry-in-china/
iResearch. (2021). Revenue distribution of the online video industry in China from 2015 to 2020 with a forecast until 2023*. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/234893/revenue-distribution-in-the-online-video-industry-in-china/
iResearch. "Revenue Distribution of The Online Video Industry in China from 2015 to 2020 with a Forecast until 2023*." Statista, Statista Inc., 14 Sep 2021, https://www.statista.com/statistics/234893/revenue-distribution-in-the-online-video-industry-in-china/
iResearch, Revenue distribution of the online video industry in China from 2015 to 2020 with a forecast until 2023* Statista, https://www.statista.com/statistics/234893/revenue-distribution-in-the-online-video-industry-in-china/ (last visited July 22, 2024)
Revenue distribution of the online video industry in China from 2015 to 2020 with a forecast until 2023* [Graph], iResearch, September 14, 2021. [Online]. Available: https://www.statista.com/statistics/234893/revenue-distribution-in-the-online-video-industry-in-china/
