Revenue distribution of online video industry in China 2015-2023

Published by
Lai Lin Thomala,
Jun 28, 2023
In the recent decade, China's online video industry developed in leaps and bounds and has shifted from advertising to user payment as a major revenue source. In 2020, about 48 percent of the online video revenue in China was generated from paid content, much higher than the proportion from advertisement.

Revenue distribution of the online video industry in China from 2015 to 2020 with a forecast until 2023*

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Release date

September 2021

Region

China

Survey time period

2015 to 2020

Supplementary notes

*Estimate.

Percentage points beyond 100 percent are most likely due to rounding.

According to the sources, the data are based on corporate information, interviews with industry experts and iResearch models.

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