TV advertising revenue in India 2017-2026
The revenue collected from television advertisements across India in the year 2023 amounted to 297 billion Indian rupees. This was a decline by 6.5 percent attributed to the reduced number of brands advertising on the medium. National television channels saw a nine percent drop in ad volumes. However, forecasts suggest a recovery in TV advertising 2024 onwards.
Television advertising continues to flourish
Pandemic aside, an extensive mass reach and reliability, television continued to lead in the Indian advertising market. Despite significant digital penetration in the industry, television still draws clients from a wide array of sectors. In 2019, FMCG related advertisements on Indian television registered a massive 40 percent growth. Telecom and e-commerce also showed positive growth. Over the years, investors have shown constant faith in TV advertisements. Television ads accounted for 37 percent of the entire advertising expenditure across India in 2019.
Strong presence of regional languages
The regional languages in India are the main growth drivers for television viewership. While Hindi continues to dominate, other local languages were not far behind. Regional languages accounted for a significant share in television consumption in India. These formed the majority of advertising revenue generated on television. Tamil, Telugu, and Kannada accounted for 20 percent of the total TV ad revenue.
