Advertising revenue in India 2008-2026

In 2023, the total revenue generated by the advertising sector in India grossed over 1.1 trillion Indian rupees, having grown by seven percent from the previous year. New media overtook traditional media and accounted for more than half of the advertising revenue. The industry was estimated to further grow by 10 percent in 2024 and at a 9 percent CAGR until 2026. 

How big is India’s ad industry?

The advertising industry in India has developed from small-scale businesses to one of the leading industries worldwide. In a short time, the industry managed to show tremendous growth in all domains, be it creativity, revenue generation, or employability. India is one of the fastest-growing ad markets in the world and was expected to have the highest growth in ad spend in 2024.

New media takes center stage 

Until a few years ago, traditional media, especially television, was the key contributor to Indian ad revenues. However, with the rise of digitalization spurred on by the coronavirus pandemic, the digital media market recorded tremendous growth. As of 2021, digital overtook television to become the leading ad medium. The increasing popularity of online gaming further bolstered the digital advertising sector.