Search advertising spending in Europe 2017-2028, by device
In 2023, spendings on desktop search ads in Europe accounted for 36.3 billion U.S. dollars. Meanwhile, search ads in mobile devices amounted to around 20.3 billion U.S. dollars in expenditure during the same year. Investments for both devices are projected to reach more than 82 billion U.S. dollars by 2028.
