Percentage of marketing projects completed by external resources 2011

Published by Statista Research Department, Oct 11, 2011
The graph presents marketing projects often outsourced by U.S. companies in 2011. E-commerce ranked second, with 53 percent of all surveyed companies completing such projects with external resources.

Which marketing projects are completed using external resources in your company?

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Source

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Release date

October 2011

Region

United States

Survey time period

July 19 to August 22, 2011

Number of respondents

523 respondents

Special properties

Marketing professionals

Method of interview

Online survey

Supplementary notes

Surveyed professional came from U.S. companies and organisations, but more than half of them worked for a company with a global reach and one third leveraged marketing resources from outside the U.S.
The source does not provide detailed information regarding the questions and possible answers of the survey. The wording chosen here might therefore differ slightly from the wording of the survey.

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Statistics on " E-commerce marketing and advertising "

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Other statistics that may interest you E-commerce marketing and advertising

Overview

6

Selected markets

6

Leading players

5

Advertising channels

5

E-mail, SMS, and Push marketing

5

Social media and influencer marketing

7

User Generated Content (UGC)

5

Further related statistics

10

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Statistics

Topics

Marketing worldwideSocial media advertising and marketing worldwideMobile advertising and marketing in the U.S. B2B advertising & marketing in the United States Marketing technology
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Access limited to Free Statistics. Premium Statistics are not included.
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For teams of up to 5 people
$959 USD
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