Advertising expenditure of real estate companies in China 2018

Published by
Lai Lin Thomala,
Jun 28, 2023
As the Chinese government had tightened regulations on the real estate market, the advertising expenditure of real estate companies decreased by 48 percent to about 4.7 billion yuan in 2018. Evergrande Real Estate Group was the second biggest advertiser from the industry that year, spending around 312 million yuan on advertising.

Advertising expenditure of real estate companies in China in 2018 (in million yuan)

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Release date

July 2020

Region

China

Survey time period

2018

Supplementary notes

Note: 1 yuan equals approximately 0.14 U.S. dollars and 0.12 euros (as of August 2020).

Values have been rounded to provide a better understanding of the statistics.

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