Ad spend growth in China 2023, by top industry

Published by
Lai Lin Thomala,
Mar 21, 2024

The food industry spent the most on advertising in China in 2023, registering a negative 1.3 percent year-on-year growth rate. Advertisers from the cosmetics and bathroom supplies industry was the fastest-growing ad spender (34 percent) among the top ten industries.

Annual advertising spending growth in China in 2023, by leading industry

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Release date

February 2024

Region

China

Survey time period

2023

Special properties

the ranking is based on the amount of ad spending

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Statistics on " Advertising in China "

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Key figures

7

Traditional advertising

6

Online advertising

5

Mobile advertising

6

Largest advertisers

7

Further related statistics

15

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Topics

Advertising in ChinaLuxury marketing in ChinaMedia industry in ChinaInfluencer/KOL marketing in ChinaSocial media marketing in China
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