Importance of centralized social media activity planning in 2011

Published by Statista Research Department, Nov 2, 2011
This statistic 2011 shows companies' likelihood of a centralization of their social media strageties by employing dedicated staff or coordinating from one specific department. 86 percent responding world class companies stated that they were employing a dedicated social media manger / planner.

Importance placed on centralized social media activity planning in 2011

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Release date

November 2011

Region

Worldwide

Survey time period

Spring 2011

Number of respondents

1,897 respondents

Special properties

Senior executives

Supplementary notes

"Socialising Your Brand identifies the hallmarks of a world class social brand.
" "This report provides both conceptual and practical guidance on what it takes to execute brand sociability that delivers on specific business objectives and become world class."

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Selected markets

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Leading players

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Advertising channels

5

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User Generated Content (UGC)

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