This statistic shows companies' agrreement with original material being important for social media marketing. 28 percent of global companies strongly agree with this sentiment.
Share of brands acknowledging the creation of original content specifically for social media in 2011
(in percent)
"Socialising Your Brand identifies the hallmarks of a world class social brand. "
"This report provides both conceptual and practical guidance on what it takes to execute brand sociability that delivers on specific business objectives and become world class."
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Weber Shandwick. (November 2, 2011). Share of brands acknowledging the creation of original content specifically for social media in 2011 (in percent) [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/205717/creating-original-content-specifically-for-social-media/
Weber Shandwick. "Share of brands acknowledging the creation of original content specifically for social media in 2011 (in percent)." Chart. November 2, 2011. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/205717/creating-original-content-specifically-for-social-media/
Weber Shandwick. (2011). Share of brands acknowledging the creation of original content specifically for social media in 2011 (in percent). Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/205717/creating-original-content-specifically-for-social-media/
Weber Shandwick. "Share of Brands Acknowledging The Creation of Original Content Specifically for Social Media in 2011 (in Percent)." Statista, Statista Inc., 2 Nov 2011, https://www.statista.com/statistics/205717/creating-original-content-specifically-for-social-media/
Weber Shandwick, Share of brands acknowledging the creation of original content specifically for social media in 2011 (in percent) Statista, https://www.statista.com/statistics/205717/creating-original-content-specifically-for-social-media/ (last visited November 22, 2024)
Share of brands acknowledging the creation of original content specifically for social media in 2011 (in percent) [Graph], Weber Shandwick, November 2, 2011. [Online]. Available: https://www.statista.com/statistics/205717/creating-original-content-specifically-for-social-media/
