This statistic shows the global companies' lower-ranking objectives of social media brand strategy in 2011. Only 16 percent of global companies employ social media strategies to stay competitive as their competitors use social media, too.
Lowest-ranking objectives of social media brand strategy by global companies in 2011
(in percent)
Characteristic
Share of companies
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Weber Shandwick. (November 2, 2011). Lowest-ranking objectives of social media brand strategy by global companies in 2011 (in percent) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/205709/lowest-ranking-objectives-of-social-media-brand-strategy-by-global-companies/
Weber Shandwick. "Lowest-ranking objectives of social media brand strategy by global companies in 2011 (in percent)." Chart. November 2, 2011. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/205709/lowest-ranking-objectives-of-social-media-brand-strategy-by-global-companies/
Weber Shandwick. (2011). Lowest-ranking objectives of social media brand strategy by global companies in 2011 (in percent). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/205709/lowest-ranking-objectives-of-social-media-brand-strategy-by-global-companies/
Weber Shandwick. "Lowest-ranking Objectives of Social Media Brand Strategy by Global Companies in 2011 (in Percent)." Statista, Statista Inc., 2 Nov 2011, https://www.statista.com/statistics/205709/lowest-ranking-objectives-of-social-media-brand-strategy-by-global-companies/
Weber Shandwick, Lowest-ranking objectives of social media brand strategy by global companies in 2011 (in percent) Statista, https://www.statista.com/statistics/205709/lowest-ranking-objectives-of-social-media-brand-strategy-by-global-companies/ (last visited July 22, 2024)
Lowest-ranking objectives of social media brand strategy by global companies in 2011 (in percent) [Graph], Weber Shandwick, November 2, 2011. [Online]. Available: https://www.statista.com/statistics/205709/lowest-ranking-objectives-of-social-media-brand-strategy-by-global-companies/