The U.S. multivitamin market is made up of several highly competitive brands. Although private label multivitamins generated the highest level of sales in 2019, at around 315 million U.S. dollars; Bausch & Lomb Preservision and Centrum Silver are the top selling name brand multivitamins, with sales of 194.7 million U.S. dollars, and 164.5 million U.S. dollars, respectively.
Centrum
Centrum Silver is the second leading name brand of multivitamins in terms of sales. Whereas Bausch & Lomb is primarily an eye care brand, Centrum has made its name as a producer of vitamins. Centrum manufactures a variety of age and gender-based vitamins, as well as probiotics. According to Centrum’s website, Centrum Silver is specially formulated for adults over the age of 50. Centrum is owned by Pfizer, which is the leading pharmaceutical company worldwide based on revenue.
* Total U.S. multi-outlet (supermarkets, mass market retailers, military commissaries, and select club and dollar retail chains) for the 52 weeks ended June 16, 2019.
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Drug Store News. (August 25, 2019). Leading multivitamin brands in the United States in 2019, based on sales (in million U.S. dollars)* [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/195561/leading-us-vitamin-brands-based-on-sales/
Drug Store News. "Leading multivitamin brands in the United States in 2019, based on sales (in million U.S. dollars)*." Chart. August 25, 2019. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/195561/leading-us-vitamin-brands-based-on-sales/
Drug Store News. (2019). Leading multivitamin brands in the United States in 2019, based on sales (in million U.S. dollars)*. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/195561/leading-us-vitamin-brands-based-on-sales/
Drug Store News. "Leading Multivitamin Brands in The United States in 2019, Based on Sales (in Million U.S. Dollars)*." Statista, Statista Inc., 25 Aug 2019, https://www.statista.com/statistics/195561/leading-us-vitamin-brands-based-on-sales/
Drug Store News, Leading multivitamin brands in the United States in 2019, based on sales (in million U.S. dollars)* Statista, https://www.statista.com/statistics/195561/leading-us-vitamin-brands-based-on-sales/ (last visited November 21, 2024)
Leading multivitamin brands in the United States in 2019, based on sales (in million U.S. dollars)* [Graph], Drug Store News, August 25, 2019. [Online]. Available: https://www.statista.com/statistics/195561/leading-us-vitamin-brands-based-on-sales/