Most effective digital marketing techniques 2020

Most effective digital marketing techniques according to marketers worldwide in 2020

CharacteristicShare of respondents
Content marketing 17.4%
Marketing automation 17.4%
Big data 15.3%
Artificial intelligence and machine learning 12.9%
Social media marketing 7.8%
Conversion rate optimisation (CRO) and improving website experiences 4.8%
Communities 4.8%
Paid search marketing 3.9%
Mobile marketing 3%
Search engine optimisation (SEO) 3%
Partnerships 2.7%
Display 2.7%
Online PR 2.1%
Created with Highcharts 7.2.2Share of respondents17.4%17.4%17.4%17.4%15.3%15.3%12.9%12.9%7.8%7.8%4.8%4.8%4.8%4.8%3.9%3.9%3%3%3%3%2.7%2.7%2.7%2.7%2.1%2.1%2.1%2.1%Content marketingMarketing automationBig dataArtificial intelligence and machine learningSocial media marketingConversion rate optimisation (CRO) and improving website experiencesCommunitiesPaid search marketingMobile marketingSearch engine optimisation (SEO)PartnershipsDisplayOnline PROther
0%2%4%6%8%10%12%14%16%18%20%
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Sources

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Release date

February 2020

Region

Worldwide

Survey time period

January 2020

Special properties

among marketers

Method of interview

Online survey

Supplementary notes

Original question: "Select the single marketing activity that you think will make the largest commercial impact in 2020"
The source does not provide information about the survey methodology. The date provided is the release date.

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Statistics on " Marketing worldwide "

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Overview

8

Doing business

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Social media

5

Content & data

7

Spotlight: artificial intelligence (AI) in global marketing

4

Further related statistics

5

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