Nils-Gerrit Wunsch
Research expert covering foods trends in North America, Europe, and the global food system
Get in touch with us nowSales of the leading non-chocolate chewy candy brands of the U.S. 2017
Skittles were America’s favorite non-chocolate chewy candy in 2017, with sales in excess of 185 million U.S. dollars. After private label brands, Starburst and Sour Patch Kids were the next highest selling brands. Private brands nearly matched Skittles’ sales at 183 million dollars while Starburst and Sour Patch Kids brought in 162 million and 122 million respectively. Of the leading chewy candies, Skittles had the lowest level of growth, just 3.43 percent, a fraction of other brands.
History of Skittles
Skittles were first brought to market in 1974 by a British company and introduced to North America in 1979. Currently, the candy brand is produced by the Wrigley Company, a subsidiary of Mars, Incorporated. The Wrigley Company was purchased by Mars in 2008 for 23 billion dollars. Mars is the leading confectionery company in the world, and one of largest private companies in the world.
Too much of a good thing?
Despite being a top seller, Skittles were the least favorite candy to receive for Halloween, according to respondents in a recent survey.
History of Skittles
Skittles were first brought to market in 1974 by a British company and introduced to North America in 1979. Currently, the candy brand is produced by the Wrigley Company, a subsidiary of Mars, Incorporated. The Wrigley Company was purchased by Mars in 2008 for 23 billion dollars. Mars is the leading confectionery company in the world, and one of largest private companies in the world.
Too much of a good thing?
Despite being a top seller, Skittles were the least favorite candy to receive for Halloween, according to respondents in a recent survey.
