This timeline shows the customer satisfaction with e-retail over the years, as measured in the American Customer Satisfaction Index (ACSI) score. In 2023, customer satisfaction with electronic retail reached 80 points out of 100.
A bustling e-commerce market
With one of the largest economies globally, it is no surprise that the United States also is a leading market for e-commerce on the global scale. In 2023, the U.S. Census Bureau reported retail e-commerce sales reaching an estimated 275 million U.S. dollars, nearly doubling since 2019. This high number of sales is made possible by the 273 million e-commerce users in the country – over 80 percent of the population.
U.S. online fashion shopping
Of the most popular categories to buy online, apparel and accessories is by far the most popular. In 2024, apparel, footwear and accessories made up 20.2 percent of the country’s total retail e-commerce sales. In the same year, the category was forecast to generate a total 145 billion U.S. dollars in overall revenue.
U.S. customer satisfaction with online retail from 2000 to 2023
(index score)
Characteristic
ACSI score (100-point scale)
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
ACSI®. (February 21, 2023). U.S. customer satisfaction with online retail from 2000 to 2023 (index score) [Graph]. In Statista. Retrieved July 03, 2024, from https://www.statista.com/statistics/185760/us-customer-satisfaction-with-e-retail-since-2000/
ACSI®. "U.S. customer satisfaction with online retail from 2000 to 2023 (index score)." Chart. February 21, 2023. Statista. Accessed July 03, 2024. https://www.statista.com/statistics/185760/us-customer-satisfaction-with-e-retail-since-2000/
ACSI®. (2023). U.S. customer satisfaction with online retail from 2000 to 2023 (index score). Statista. Statista Inc.. Accessed: July 03, 2024. https://www.statista.com/statistics/185760/us-customer-satisfaction-with-e-retail-since-2000/
ACSI®. "U.S. Customer Satisfaction with Online Retail from 2000 to 2023 (Index Score)." Statista, Statista Inc., 21 Feb 2023, https://www.statista.com/statistics/185760/us-customer-satisfaction-with-e-retail-since-2000/
ACSI®, U.S. customer satisfaction with online retail from 2000 to 2023 (index score) Statista, https://www.statista.com/statistics/185760/us-customer-satisfaction-with-e-retail-since-2000/ (last visited July 03, 2024)
U.S. customer satisfaction with online retail from 2000 to 2023 (index score) [Graph], ACSI®, February 21, 2023. [Online]. Available: https://www.statista.com/statistics/185760/us-customer-satisfaction-with-e-retail-since-2000/