The user engagement of WeChat Official Accounts has reached the plateau. A 2024 survey conducted in China discovered that only 38 percent of its users spent more time on browsing the verified business and organization accounts on WeChat than a year ago, the lowest compared to other social media asked in the survey. More than half of the surveyed WeChat Official Account users indicated that their usage time remained the same.
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Everything on "Social media in China" in one document: edited and divided into chapters, including detailed references.
I think of Statista as Google for researchers. Statista provides you with the information you search for right away.
Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation
Key figures
Usage
Market segments
Douyin
Xiaohongshu
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
