Distribution of WeChat users in China 2024, by first-time entry point

Published by
Lai Lin Thomala
,
Apr 3, 2025

Based on a 2024 survey in China, about five percent of WeChat users started to use the app within the past month before the survey period. WeChat Official Accounts, compared to the relatively new feature, WeChat Channel, had a higher proportion of long-term users. WeChat Official Accounts, launched in August 2012, serves as a content-sharing platform for both businesses and individuals in China. 

Distribution of WeChat users in China in 2024, by first-time entry point and app feature

CharacteristicWeChat Official AccountsWeChat Channels
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Showing entries 1 to 8 (8 entries in total)
Statistic: Distribution of WeChat users in China in 2024, by first-time entry point and app feature

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Release date

December 2024

Region

China

Survey time period

2024

Number of respondents

1,682 respondents

Method of interview

Online survey

Supplementary notes

Since the entrances to both WeChat Official Accounts and WeChat Channels are located within the WeChat application, the daily active user (DAU) metric for WeChat does not reflect specific visits to these two channels separately. Therefore, a sampling survey was conducted separately for each channel.

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