The rise of short videos and live commerce has propelled the development of MCN agencies in China. According to a survey conducted among multi-channel network companies in China released in April 2024, over 80 percent of MCNs had a commercial or content planning department in 2023. A small proportion of companies added new teams like integrated marketing and media.
Common departments of multi-channel network (MCN) agencies in China in 2023
A multi-channel network (MCN) is an organization that works with video platforms to offer assistance to a channel owner in areas such as product, programming, funding, cross-promotion, partner management, digital rights management, monetization/sales, and/or audience development in exchange for a percentage of the ad revenue from the channel.
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TopMarketing. (April 9, 2024). Common departments of multi-channel network (MCN) agencies in China in 2023 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1546421/china-common-departments-of-multi-channel-networks/
TopMarketing. "Common departments of multi-channel network (MCN) agencies in China in 2023." Chart. April 9, 2024. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1546421/china-common-departments-of-multi-channel-networks/
TopMarketing. (2024). Common departments of multi-channel network (MCN) agencies in China in 2023. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1546421/china-common-departments-of-multi-channel-networks/
TopMarketing. "Common Departments of Multi-channel Network (Mcn) Agencies in China in 2023." Statista, Statista Inc., 9 Apr 2024, https://www.statista.com/statistics/1546421/china-common-departments-of-multi-channel-networks/
TopMarketing, Common departments of multi-channel network (MCN) agencies in China in 2023 Statista, https://www.statista.com/statistics/1546421/china-common-departments-of-multi-channel-networks/ (last visited December 23, 2024)
Common departments of multi-channel network (MCN) agencies in China in 2023 [Graph], TopMarketing, April 9, 2024. [Online]. Available: https://www.statista.com/statistics/1546421/china-common-departments-of-multi-channel-networks/