Brand spending on sponsored content on social media in the United States was expected to increase by roughly 14 percent in 2025, to 9.3 billion U.S. dollars. Compared to the previous years, the general growth rate was slowing.
Change in sponsored content spending on social media in the United States from 2021 to 2025
* Forecast. Includes payments made by brands to creators or influencers on social media platforms. Excluding non-monetary payments and branded content promoted as paid media.
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eMarketer. (April 21, 2024). Change in sponsored content spending on social media in the United States from 2021 to 2025 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1545969/sponsored-content-social-media-spend-growth-usa/
eMarketer. "Change in sponsored content spending on social media in the United States from 2021 to 2025." Chart. April 21, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1545969/sponsored-content-social-media-spend-growth-usa/
eMarketer. (2024). Change in sponsored content spending on social media in the United States from 2021 to 2025. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1545969/sponsored-content-social-media-spend-growth-usa/
eMarketer. "Change in Sponsored Content Spending on Social Media in The United States from 2021 to 2025." Statista, Statista Inc., 21 Apr 2024, https://www.statista.com/statistics/1545969/sponsored-content-social-media-spend-growth-usa/
eMarketer, Change in sponsored content spending on social media in the United States from 2021 to 2025 Statista, https://www.statista.com/statistics/1545969/sponsored-content-social-media-spend-growth-usa/ (last visited December 22, 2024)
Change in sponsored content spending on social media in the United States from 2021 to 2025 [Graph], eMarketer, April 21, 2024. [Online]. Available: https://www.statista.com/statistics/1545969/sponsored-content-social-media-spend-growth-usa/