Biggest OTT advertisers in China 2024, by industry

Published by
Lai Lin Thomala,
Nov 28, 2024

Food and beverage brands were the largest ad spenders on over-the-top (OTT) platforms in China. During the first nine months of 2024, the beverage industry accounted for 15.3 percent of the OTT advertising spending. The packaging food sector made up 10.8 percent, while food delivery service providers contributed nine percent.

Leading industry ad spenders on over-the-top (OTT) platforms in China 2024, based on share of OTT ad revenue

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

November 2024

Region

China

Survey time period

January to September 2024

Special properties

refers to in-app advertising on OTT-end devices; excluding ads triggered when devices power on, off, and in idle

Supplementary notes

OTT platforms of iQIYI, Mango TV, Tencent Video, and Youku were covered.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Paramount Plus "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Paramount Plus

Overview

6

Financials

5

Subscribers and consumer behavior

5

Ad-supported vs ad-free tier

5

Content

7

Competitors

7

Further Content: You might find this interesting as well

Topics

Subscription video-on-demand in MexicoSubscription video-on-demand services in EuropeSubscription video-on-demand in the United StatesSubscription video-on-demand in Latin AmericaSubscription video-on-demand in Brazil
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.