Biggest OTT advertisers in China 2024

Published by
Lai Lin Thomala,
Nov 28, 2024

Food and beverage brands were the largest ad spenders on over-the-top (OTT) platforms in China. During the first nine months of 2024, Coca-Cola and Meituan were the biggest advertisers, each contributing over eight percent of the OTT advertising spending. Pepsi claimed the third spot with a share of 5.3 percent.

Leading advertisers on over-the-top (OTT) platforms in China 2024, based on share of OTT ad revenue

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Release date

November 2024

Region

China

Survey time period

January to September 2024

Special properties

refers to in-app advertising on OTT-end devices; excluding ads triggered when devices power on, off, and in idle

Supplementary notes

OTT platforms of iQIYI, Mango TV, Tencent Video, and Youku were covered.

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