Influencers (KOLs) who specialize in beauty and cosmetics topics received the most ad offers from brands on Xiaohongshu. With an ad revenue reaching 12.6 million yuan from January to July 2024, Feng Xuer Tiamo was advertisers' favorite for influencer marketing on the Chinese social commerce platform. Young femaless and mothers were other popular types of KOLs for blind advertising.
Ad placement revenue generated by leading Xiaohongshu KOLs via brand collaboration in China from January to July 2024
(in million yuan)
The data includes industries such as beauty and skincare, apparel and accessories, food and beverage, home appliances, maternity products, transportation, outdoor sports, IT and electronics, home building materials, as well as medicine and healthcare.
Ad revenue refers to brand collaborations with KOLs on content platforms to feature products or services as part of the content, namely blind advertising.
One yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of November 2024).
Values have been rounded for a better understanding.
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QuestMobile. (September 23, 2024). Ad placement revenue generated by leading Xiaohongshu KOLs via brand collaboration in China from January to July 2024 (in million yuan) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1538200/china-most-popular-xiaohongshu-influencers-among-brands-by-ad-placement-spending/
QuestMobile. "Ad placement revenue generated by leading Xiaohongshu KOLs via brand collaboration in China from January to July 2024 (in million yuan)." Chart. September 23, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1538200/china-most-popular-xiaohongshu-influencers-among-brands-by-ad-placement-spending/
QuestMobile. (2024). Ad placement revenue generated by leading Xiaohongshu KOLs via brand collaboration in China from January to July 2024 (in million yuan). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1538200/china-most-popular-xiaohongshu-influencers-among-brands-by-ad-placement-spending/
QuestMobile. "Ad Placement Revenue Generated by Leading Xiaohongshu Kols via Brand Collaboration in China from January to July 2024 (in Million Yuan)." Statista, Statista Inc., 23 Sep 2024, https://www.statista.com/statistics/1538200/china-most-popular-xiaohongshu-influencers-among-brands-by-ad-placement-spending/
QuestMobile, Ad placement revenue generated by leading Xiaohongshu KOLs via brand collaboration in China from January to July 2024 (in million yuan) Statista, https://www.statista.com/statistics/1538200/china-most-popular-xiaohongshu-influencers-among-brands-by-ad-placement-spending/ (last visited December 22, 2024)
Ad placement revenue generated by leading Xiaohongshu KOLs via brand collaboration in China from January to July 2024 (in million yuan) [Graph], QuestMobile, September 23, 2024. [Online]. Available: https://www.statista.com/statistics/1538200/china-most-popular-xiaohongshu-influencers-among-brands-by-ad-placement-spending/
