Many electric vehicle manufacturers in China have leveraged influencer marketing on Douyin to boost brand awareness. In the first seven months of 2024, the Chinese industry leader, Li Auto, spent over 73 million yuan on Douyin KOLs (key opinion leaders) for blind advertising content. SAIC Buick came in second with over 43 million yuan.
Ad expenditure of automobile industry on Douyin KOL marketing in China from January to July 2024, by brand
(in million yuan)
Ad revenue refers to brand collaborations with KOLs on content platforms to feature products or services as part of the content, namely blind advertising.Â
One yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of December 2024).
Values have been rounded for a better understanding.
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QuestMobile. (September 23, 2024). Ad expenditure of automobile industry on Douyin KOL marketing in China from January to July 2024, by brand (in million yuan) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1538152/china-automobile-and-skincare-industry-ad-spending-on-douyin-influencer-marketing-by-brand/
QuestMobile. "Ad expenditure of automobile industry on Douyin KOL marketing in China from January to July 2024, by brand (in million yuan)." Chart. September 23, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1538152/china-automobile-and-skincare-industry-ad-spending-on-douyin-influencer-marketing-by-brand/
QuestMobile. (2024). Ad expenditure of automobile industry on Douyin KOL marketing in China from January to July 2024, by brand (in million yuan). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1538152/china-automobile-and-skincare-industry-ad-spending-on-douyin-influencer-marketing-by-brand/
QuestMobile. "Ad Expenditure of Automobile Industry on Douyin Kol Marketing in China from January to July 2024, by Brand (in Million Yuan)." Statista, Statista Inc., 23 Sep 2024, https://www.statista.com/statistics/1538152/china-automobile-and-skincare-industry-ad-spending-on-douyin-influencer-marketing-by-brand/
QuestMobile, Ad expenditure of automobile industry on Douyin KOL marketing in China from January to July 2024, by brand (in million yuan) Statista, https://www.statista.com/statistics/1538152/china-automobile-and-skincare-industry-ad-spending-on-douyin-influencer-marketing-by-brand/ (last visited December 22, 2024)
Ad expenditure of automobile industry on Douyin KOL marketing in China from January to July 2024, by brand (in million yuan) [Graph], QuestMobile, September 23, 2024. [Online]. Available: https://www.statista.com/statistics/1538152/china-automobile-and-skincare-industry-ad-spending-on-douyin-influencer-marketing-by-brand/
