The beauty industry was the largest advertiser on Douyin, the Chinese TikTok. From January to July 2024, international cosmetics and skincare brands, such as L’Oréal Paris and Lancôme invested over 100 million yuan to collaborate with Douyin influencers for blind advertising.
Ad expenditure of cosmetics and skincare industry on Douyin KOL marketing in China from January to July 2024, by brand
(in million yuan)
Ad revenue refers to brand collaborations with KOLs on content platforms to feature products or services as part of the content, namely blind advertising.
One yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of December 2024).
Values have been rounded for a better understanding.
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QuestMobile. (September 23, 2024). Ad expenditure of cosmetics and skincare industry on Douyin KOL marketing in China from January to July 2024, by brand (in million yuan) [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1538149/china-cosmetics-and-skincare-industry-ad-spending-on-douyin-influencer-marketing-by-brand/
QuestMobile. "Ad expenditure of cosmetics and skincare industry on Douyin KOL marketing in China from January to July 2024, by brand (in million yuan)." Chart. September 23, 2024. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1538149/china-cosmetics-and-skincare-industry-ad-spending-on-douyin-influencer-marketing-by-brand/
QuestMobile. (2024). Ad expenditure of cosmetics and skincare industry on Douyin KOL marketing in China from January to July 2024, by brand (in million yuan). Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1538149/china-cosmetics-and-skincare-industry-ad-spending-on-douyin-influencer-marketing-by-brand/
QuestMobile. "Ad Expenditure of Cosmetics and Skincare Industry on Douyin Kol Marketing in China from January to July 2024, by Brand (in Million Yuan)." Statista, Statista Inc., 23 Sep 2024, https://www.statista.com/statistics/1538149/china-cosmetics-and-skincare-industry-ad-spending-on-douyin-influencer-marketing-by-brand/
QuestMobile, Ad expenditure of cosmetics and skincare industry on Douyin KOL marketing in China from January to July 2024, by brand (in million yuan) Statista, https://www.statista.com/statistics/1538149/china-cosmetics-and-skincare-industry-ad-spending-on-douyin-influencer-marketing-by-brand/ (last visited December 18, 2024)
Ad expenditure of cosmetics and skincare industry on Douyin KOL marketing in China from January to July 2024, by brand (in million yuan) [Graph], QuestMobile, September 23, 2024. [Online]. Available: https://www.statista.com/statistics/1538149/china-cosmetics-and-skincare-industry-ad-spending-on-douyin-influencer-marketing-by-brand/
