In today's fast-paced digital world, influencers who can deliver creative and dramatic storytelling often grab more attention. In the first seven months of 2024, six of the 10 most popular Douyin influencers among brands came from the humor category. Jiang Shiqi was the most successful KOL (key opinion leader) in the Chinese short video platform with over 30 million yuan in ad revenue collaborating with brands. Additionally, three KOLs specializing in automobile topics snagged considerable deals from advertisers.
Ad placement revenue generated by leading Douyin KOLs via brand collaboration in China from January to July 2024
(in million yuan)
The data includes industries such as beauty and skincare, apparel and accessories, food and beverage, home appliances, maternity products, transportation, outdoor sports, IT and electronics, home building materials, as well as medicine and healthcare.
Ad revenue refers to brand collaborations with KOLs on content platforms to feature products or services as part of the content, namely blind advertising.Â
One yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of November 2024).
Values have been rounded for a better understanding.
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QuestMobile. (September 23, 2024). Ad placement revenue generated by leading Douyin KOLs via brand collaboration in China from January to July 2024 (in million yuan) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1538125/china-most-popular-douyin-influencers-among-brands-by-ad-placement-spending/
QuestMobile. "Ad placement revenue generated by leading Douyin KOLs via brand collaboration in China from January to July 2024 (in million yuan)." Chart. September 23, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1538125/china-most-popular-douyin-influencers-among-brands-by-ad-placement-spending/
QuestMobile. (2024). Ad placement revenue generated by leading Douyin KOLs via brand collaboration in China from January to July 2024 (in million yuan). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1538125/china-most-popular-douyin-influencers-among-brands-by-ad-placement-spending/
QuestMobile. "Ad Placement Revenue Generated by Leading Douyin Kols via Brand Collaboration in China from January to July 2024 (in Million Yuan)." Statista, Statista Inc., 23 Sep 2024, https://www.statista.com/statistics/1538125/china-most-popular-douyin-influencers-among-brands-by-ad-placement-spending/
QuestMobile, Ad placement revenue generated by leading Douyin KOLs via brand collaboration in China from January to July 2024 (in million yuan) Statista, https://www.statista.com/statistics/1538125/china-most-popular-douyin-influencers-among-brands-by-ad-placement-spending/ (last visited December 22, 2024)
Ad placement revenue generated by leading Douyin KOLs via brand collaboration in China from January to July 2024 (in million yuan) [Graph], QuestMobile, September 23, 2024. [Online]. Available: https://www.statista.com/statistics/1538125/china-most-popular-douyin-influencers-among-brands-by-ad-placement-spending/
