Influencer effects on consumption in China 2024, by selected platform

Published by
Lai Lin Thomala,
Dec 4, 2024

In July 2024, Douyin and other local content platforms in China remained pivotal in driving KOL or influencer marketing strategies. An impact index on KOL's influence on online consumption in China showed that Douyin stood out among its peers, scoring 67.6 points, followed by the Instagram-like Xiaohongshu.

Average impact of KOLs on consumption on popular content platforms in China in July 2024

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Release date

September 2024

Region

China

Survey time period

July 2024

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Statistics on " Influencer/KOL marketing in China "

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Other statistics that may interest you Influencer/KOL marketing in China

Overview

5

Advertisers

6

Marketing platforms

6

Influencers

7

Consumers

6

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Topics

Influencer/KOL marketing in ChinaSocial media in ChinaLuxury marketing in ChinaSocial media marketing in ChinaAdvertising in China
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