When queried about the implementation of business messaging during the lifecycle of clients, 44 percent of surveyed companies in Mexico in 2024 cited they used messaging on social networks in the awareness stage. Messaging on social networks was also the most popular method for pre-sale, sale, and post-sale. To keep long-term relationships with their customers, 38 percent of companies preferred to communicate via messaging apps like WhatsApp or Telegram.
Share of companies implementing messaging during the customer lifecycle in Mexico in 2024, by messaging type
The sample is representative of the enterprise population by size (big, and SMEs)
Supplementary notes
Original question: "¿Cuál de los siguientes canales utiliza su empresa en las 5 etapas diferentes que se muestran a continuación?" (Which of the following channels does your company use in the 5 different stages shown below?)
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BCG. (September 26, 2024). Share of companies implementing messaging during the customer lifecycle in Mexico in 2024, by messaging type [Graph]. In Statista. Retrieved December 04, 2024, from https://www.statista.com/statistics/1538086/business-messaging-in-customer-cycle-mexico/
BCG. "Share of companies implementing messaging during the customer lifecycle in Mexico in 2024, by messaging type." Chart. September 26, 2024. Statista. Accessed December 04, 2024. https://www.statista.com/statistics/1538086/business-messaging-in-customer-cycle-mexico/
BCG. (2024). Share of companies implementing messaging during the customer lifecycle in Mexico in 2024, by messaging type. Statista. Statista Inc.. Accessed: December 04, 2024. https://www.statista.com/statistics/1538086/business-messaging-in-customer-cycle-mexico/
BCG. "Share of Companies Implementing Messaging during The Customer Lifecycle in Mexico in 2024, by Messaging Type." Statista, Statista Inc., 26 Sep 2024, https://www.statista.com/statistics/1538086/business-messaging-in-customer-cycle-mexico/
BCG, Share of companies implementing messaging during the customer lifecycle in Mexico in 2024, by messaging type Statista, https://www.statista.com/statistics/1538086/business-messaging-in-customer-cycle-mexico/ (last visited December 04, 2024)
Share of companies implementing messaging during the customer lifecycle in Mexico in 2024, by messaging type [Graph], BCG, September 26, 2024. [Online]. Available: https://www.statista.com/statistics/1538086/business-messaging-in-customer-cycle-mexico/
