In 2024, experiential marketing spending worldwide will reach an estimated 128.3 billion U.S. dollars, up from 116.1 billion dollars a year earlier – an annual growth of over 10 percent. The 2024 forecast figure also surpassed the nearly 122-billion-dollar expenditure recorded before the pandemic in 2019.
Experiential marketing spending worldwide in 2019, 2023, and 2024
(in billion U.S. dollars)
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Experiential marketing spending worldwide in 2019, 2023, and 2024
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Statista. (November 20, 2024). Experiential marketing spending worldwide in 2019, 2023, and 2024 (in billion U.S. dollars) [Graph]. In Statista. Retrieved April 01, 2025, from https://www.statista.com/statistics/1537289/experiential-marketing-spending/
Statista. "Experiential marketing spending worldwide in 2019, 2023, and 2024 (in billion U.S. dollars)." Chart. November 20, 2024. Statista. Accessed April 01, 2025. https://www.statista.com/statistics/1537289/experiential-marketing-spending/
Statista. (2024). Experiential marketing spending worldwide in 2019, 2023, and 2024 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: April 01, 2025. https://www.statista.com/statistics/1537289/experiential-marketing-spending/
Statista. "Experiential Marketing Spending Worldwide in 2019, 2023, and 2024 (in Billion U.S. Dollars)." Statista, Statista Inc., 20 Nov 2024, https://www.statista.com/statistics/1537289/experiential-marketing-spending/
Statista, Experiential marketing spending worldwide in 2019, 2023, and 2024 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1537289/experiential-marketing-spending/ (last visited April 01, 2025)
Experiential marketing spending worldwide in 2019, 2023, and 2024 (in billion U.S. dollars) [Graph], Statista, November 20, 2024. [Online]. Available: https://www.statista.com/statistics/1537289/experiential-marketing-spending/
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