Experiential marketing spending worldwide 2019-2024

Published by
J. G. Navarro,
Dec 5, 2024

In 2024, experiential marketing spending worldwide will reach an estimated 128.3 billion U.S. dollars, up from 116.1 billion dollars a year earlier – an annual growth of over 10 percent. The 2024 forecast figure also surpassed the nearly 122-billion-dollar expenditure recorded before the pandemic in 2019.

Experiential marketing spending worldwide in 2019, 2023, and 2024 (in billion U.S. dollars)

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Release date

November 2024

Region

Worldwide

Survey time period

2019 and 2023

Supplementary notes

* Statista calculated the figure based on the source's data.

** Forecast. 

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