According to a survey conducted in 2023, 69 percent of economically active consumers in South Africa preferred to make use of a loyalty program by swiping a card, while among mass market consumers the share who preferred so was 36 percent. On the other hand, 61 percent of mass market consumers preferred to make use of a loyalty card by providing a cellphone number, compared to just 30 percent of economically active consumers.
Methods of using loyalty programs among consumers in South Africa in 2023
The quesion was originally stated as: "How do you prefer to make use of a loyalty programme?"
*Mass market consumers are, according to the source, those consumers living in homes with a monthly household income of R10,000 per month or less.
Economically active consumers are, according to the source, those consumers living in homes with a monthly household income of R10,000 per month or more.
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Truth. (March 11, 2024). Methods of using loyalty programs among consumers in South Africa in 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1537247/loyalty-programs-method-of-use-south-africa/
Truth. "Methods of using loyalty programs among consumers in South Africa in 2023." Chart. March 11, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1537247/loyalty-programs-method-of-use-south-africa/
Truth. (2024). Methods of using loyalty programs among consumers in South Africa in 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1537247/loyalty-programs-method-of-use-south-africa/
Truth. "Methods of Using Loyalty Programs among Consumers in South Africa in 2023." Statista, Statista Inc., 11 Mar 2024, https://www.statista.com/statistics/1537247/loyalty-programs-method-of-use-south-africa/
Truth, Methods of using loyalty programs among consumers in South Africa in 2023 Statista, https://www.statista.com/statistics/1537247/loyalty-programs-method-of-use-south-africa/ (last visited December 21, 2024)
Methods of using loyalty programs among consumers in South Africa in 2023 [Graph], Truth, March 11, 2024. [Online]. Available: https://www.statista.com/statistics/1537247/loyalty-programs-method-of-use-south-africa/
