In the second quarter of 2024, the marketing spending of the clothing, footwear and accessories industry on influencer (or KOL) marketing reached 15.8 million Hong Kong dollars. New Era Cap, Gentle Monster, and MLB, each invested over one million Hong Kong dollars on strategic influencer collaborations to enhance brand visibility and drive consumer engagement.
Spending on influencer marketing of major apparel brands in Hong Kong in 2nd quarter 2024, by brand
(in million Hong Kong dollars)
One Hong Kong dollar equals approximately 0.13 U.S. dollars and 0.12 euros (as of November 2024).
According to the source, the marketing spending was based on a comprehensive analysis of various influencer content from photo posts to Instagram Reels and video posts. More than 5,000 domestic and international brands from 22 different industries in Hong Kong were monitored, and at least 30,000 influencers and content creators on Instagram and Facebook, were included in the analysis. As a reference to determine influencer fees, the source collected a list of rate cards from influencers with a balance of tier levels. Production costs or advertising expenses related to the campaigns were excluded, which means the calculation might differ from the actual cost, i.e. influencer quotation.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Cloudbreakr, & IAB Hong Kong. (July 30, 2024). Spending on influencer marketing of major apparel brands in Hong Kong in 2nd quarter 2024, by brand (in million Hong Kong dollars) [Graph]. In Statista. Retrieved November 28, 2024, from https://www.statista.com/statistics/1536800/hong-kong-influencer-marketing-spending-apparel-brands/
Cloudbreakr, und IAB Hong Kong. "Spending on influencer marketing of major apparel brands in Hong Kong in 2nd quarter 2024, by brand (in million Hong Kong dollars)." Chart. July 30, 2024. Statista. Accessed November 28, 2024. https://www.statista.com/statistics/1536800/hong-kong-influencer-marketing-spending-apparel-brands/
Cloudbreakr, IAB Hong Kong. (2024). Spending on influencer marketing of major apparel brands in Hong Kong in 2nd quarter 2024, by brand (in million Hong Kong dollars). Statista. Statista Inc.. Accessed: November 28, 2024. https://www.statista.com/statistics/1536800/hong-kong-influencer-marketing-spending-apparel-brands/
Cloudbreakr, and IAB Hong Kong. "Spending on Influencer Marketing of Major Apparel Brands in Hong Kong in 2nd Quarter 2024, by Brand (in Million Hong Kong Dollars)." Statista, Statista Inc., 30 Jul 2024, https://www.statista.com/statistics/1536800/hong-kong-influencer-marketing-spending-apparel-brands/
Cloudbreakr & IAB Hong Kong, Spending on influencer marketing of major apparel brands in Hong Kong in 2nd quarter 2024, by brand (in million Hong Kong dollars) Statista, https://www.statista.com/statistics/1536800/hong-kong-influencer-marketing-spending-apparel-brands/ (last visited November 28, 2024)
Spending on influencer marketing of major apparel brands in Hong Kong in 2nd quarter 2024, by brand (in million Hong Kong dollars) [Graph], Cloudbreakr, & IAB Hong Kong, July 30, 2024. [Online]. Available: https://www.statista.com/statistics/1536800/hong-kong-influencer-marketing-spending-apparel-brands/
