In the second quarter of 2024, the influencer (or KOL) marketing spending of household products companies in Hong Kong reached 1.9 million Hong Kong dollars. German paper handkerchief brand Tempo was the largest spender with a budget of 350,000 Hong Kong dollars, followed by Airland, Victorinox, and Sealy.
Spending on influencer marketing of household products in Hong Kong in 2nd quarter 2024, by brand
(in 1,000 Hong Kong dollars)
One Hong Kong dollar equals approximately 0.13 U.S. dollars and 0.12 euros (as of November 2024).
According to the source, the marketing spending was based on a comprehensive analysis of various influencer content from photo posts to Instagram Reels and video posts. More than 5,000 domestic and international brands from 22 different industries in Hong Kong were monitored, and at least 30,000 influencers and content creators on Instagram and Facebook, were included in the analysis. As a reference to determine influencer fees, the source collected a list of rate cards from influencers with a balance of tier levels. Production costs or advertising expenses related to the campaigns were excluded, which means the calculation might differ from the actual cost, i.e. influencer quotation.
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Cloudbreakr, & IAB Hong Kong. (July 30, 2024). Spending on influencer marketing of household products in Hong Kong in 2nd quarter 2024, by brand (in 1,000 Hong Kong dollars) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1536784/hong-kong-influencer-marketing-spending-household-products-brands/
Cloudbreakr, und IAB Hong Kong. "Spending on influencer marketing of household products in Hong Kong in 2nd quarter 2024, by brand (in 1,000 Hong Kong dollars)." Chart. July 30, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1536784/hong-kong-influencer-marketing-spending-household-products-brands/
Cloudbreakr, IAB Hong Kong. (2024). Spending on influencer marketing of household products in Hong Kong in 2nd quarter 2024, by brand (in 1,000 Hong Kong dollars). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1536784/hong-kong-influencer-marketing-spending-household-products-brands/
Cloudbreakr, and IAB Hong Kong. "Spending on Influencer Marketing of Household Products in Hong Kong in 2nd Quarter 2024, by Brand (in 1,000 Hong Kong Dollars)." Statista, Statista Inc., 30 Jul 2024, https://www.statista.com/statistics/1536784/hong-kong-influencer-marketing-spending-household-products-brands/
Cloudbreakr & IAB Hong Kong, Spending on influencer marketing of household products in Hong Kong in 2nd quarter 2024, by brand (in 1,000 Hong Kong dollars) Statista, https://www.statista.com/statistics/1536784/hong-kong-influencer-marketing-spending-household-products-brands/ (last visited December 22, 2024)
Spending on influencer marketing of household products in Hong Kong in 2nd quarter 2024, by brand (in 1,000 Hong Kong dollars) [Graph], Cloudbreakr, & IAB Hong Kong, July 30, 2024. [Online]. Available: https://www.statista.com/statistics/1536784/hong-kong-influencer-marketing-spending-household-products-brands/
