Types of Amazon vendors online beauty shoppers use in the U.S. 2024

Published by Statista Research Department, Nov 20, 2024

In 2024, around 28 percent of survey respondents in the United States said that they purchase their beauty products on Amazon from official brand shopfronts. Moreover, just over a quarter of them purchase beauty products from both official brand shopfronts and from third-party sellers.

Main sellers beauty and personal care shoppers purchase from on Amazon in the United States in 2024

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Release date

June 2024

Region

United States

Survey time period

May 24th to May 30th 2024

Number of respondents

1,959 respondents*

Age group

18 years and older

Special properties

how consumers typically purchase beauty and personal care products on Amazon

Supplementary notes

*Excludes those who responded "I do not purchase beauty/personal care products". 

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