During a 2024 survey among marketing executives worldwide, approximately 55 percent of respondents said managing the design of a brand's website and/or app was a responsibility of their marketing team. Around one-third (33 percent) stated marketing teams manage customer satisfaction measurement. Meanwhile, only 16 percent of participants said such teams managed pricing and payment strategies, while 29 percent stated marketing teams had nothing to do with it.
Roles of the marketing team in managing selected elements of the customer experience (CX) according to marketing executives worldwide as of October 2024
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WARC. (November 13, 2024). Roles of the marketing team in managing selected elements of the customer experience (CX) according to marketing executives worldwide as of October 2024 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1536633/role-marketing-team-managing-cx/
WARC. "Roles of the marketing team in managing selected elements of the customer experience (CX) according to marketing executives worldwide as of October 2024." Chart. November 13, 2024. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1536633/role-marketing-team-managing-cx/
WARC. (2024). Roles of the marketing team in managing selected elements of the customer experience (CX) according to marketing executives worldwide as of October 2024. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1536633/role-marketing-team-managing-cx/
WARC. "Roles of The Marketing Team in Managing Selected Elements of The Customer Experience (Cx) According to Marketing Executives Worldwide as of October 2024." Statista, Statista Inc., 13 Nov 2024, https://www.statista.com/statistics/1536633/role-marketing-team-managing-cx/
WARC, Roles of the marketing team in managing selected elements of the customer experience (CX) according to marketing executives worldwide as of October 2024 Statista, https://www.statista.com/statistics/1536633/role-marketing-team-managing-cx/ (last visited December 23, 2024)
Roles of the marketing team in managing selected elements of the customer experience (CX) according to marketing executives worldwide as of October 2024 [Graph], WARC, November 13, 2024. [Online]. Available: https://www.statista.com/statistics/1536633/role-marketing-team-managing-cx/
