Influencer marketing trends among brands India 2024

Published by
Tanushree Basuroy,
Nov 15, 2024

According to a study on influencer marketing across India in 2024, over 90 percent of the respondents stated that they utilized influencer marketing. Additionally, 85 percent of respondents stated influencers as a crucial component of their digital marketing strategy. Brands have also increasingly boosted their spending on influencer marketing in recent years.

Influencer marketing trends among brands in India in 2024

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Release date

September 2024

Region

India

Survey time period

2024

Number of respondents

600+

Age group

18 years and older

Special properties

over 500 influencers and more than 100 brands

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Statistics on " Influencer marketing in India "

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Other statistics that may interest you Influencer marketing in India

Global overview

4

Indian influencer market

6

Brand collaboration

4

Instagram

5

Other platforms

7

Consumer perspective

7

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Topics

Influencer marketing in IndiaSocial media usage in IndiaDigital advertising in IndiaDigital marketing in IndiaInfluencer marketing in Asia
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
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  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
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  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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