Influencers' expectations from brand collaborations India 2024

Published by
Tanushree Basuroy,
Nov 15, 2024

According to a study on influencer marketing across India in 2024, influencers increasingly sought long-term partnerships from brand collaborations, as indicated by 93 percent of the respondents. Additionally, a fair share of influencers also looked for well-defined briefs and better monetary incentives from brands.

Expectations of influencers from brand collaborations in India in 2024

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Release date

September 2024

Region

India

Survey time period

2024

Number of respondents

500+

Age group

18 years and older

Special properties

over 500 influencers

Method of interview

Online survey

Supplementary notes

Original question: "what influencers want from brands?"

The source did not specify the date of survey.

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Global overview

4

Indian influencer market

6

Brand collaboration

4

Instagram

5

Other platforms

7

Consumer perspective

7

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Topics

Influencer marketing in IndiaSocial media usage in IndiaDigital advertising in IndiaDigital marketing in IndiaInfluencer marketing in Asia
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