Residential area, such as public announcement boards and car parks, can be the most ideal location for an effective OOH advertisement in China. In a 2024 survey conducted among Chinese respondents, ad content in residential area were rated as the most attractive (68.1 percent) and trustworthy (65.5 percent) among other locations. Shopping places followed, with over 58 percent ratings in both indicators.
Attractiveness and worthiness of out-of-home advertising in China in June 2024, by environment
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Miaozhen Systems, & Digitaling. (July 26, 2024). Attractiveness and worthiness of out-of-home advertising in China in June 2024, by environment [Graph]. In Statista. Retrieved December 04, 2024, from https://www.statista.com/statistics/1536241/china-out-of-home-advertising-attractiveness-and-worthiness-by-place/
Miaozhen Systems, und Digitaling. "Attractiveness and worthiness of out-of-home advertising in China in June 2024, by environment." Chart. July 26, 2024. Statista. Accessed December 04, 2024. https://www.statista.com/statistics/1536241/china-out-of-home-advertising-attractiveness-and-worthiness-by-place/
Miaozhen Systems, Digitaling. (2024). Attractiveness and worthiness of out-of-home advertising in China in June 2024, by environment. Statista. Statista Inc.. Accessed: December 04, 2024. https://www.statista.com/statistics/1536241/china-out-of-home-advertising-attractiveness-and-worthiness-by-place/
Miaozhen Systems, and Digitaling. "Attractiveness and Worthiness of Out-of-home Advertising in China in June 2024, by Environment." Statista, Statista Inc., 26 Jul 2024, https://www.statista.com/statistics/1536241/china-out-of-home-advertising-attractiveness-and-worthiness-by-place/
Miaozhen Systems & Digitaling, Attractiveness and worthiness of out-of-home advertising in China in June 2024, by environment Statista, https://www.statista.com/statistics/1536241/china-out-of-home-advertising-attractiveness-and-worthiness-by-place/ (last visited December 04, 2024)
Attractiveness and worthiness of out-of-home advertising in China in June 2024, by environment [Graph], Miaozhen Systems, & Digitaling, July 26, 2024. [Online]. Available: https://www.statista.com/statistics/1536241/china-out-of-home-advertising-attractiveness-and-worthiness-by-place/
