According to a study on influencer marketing across India in 2024, YouTube was more popular among influencers than brands. In contrast, LinkedIn was more widely used by brands, as indicated by nearly 20 percent of brands, signalling the platform's advent into the influencer marketing sphere. However, of the two platforms, YouTube remained the popular choice for influencer marketing.
Usage of select social media platforms among influencers and brands in India in 2024
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Influencer. (September 18, 2024). Usage of select social media platforms among influencers and brands in India in 2024 [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1536171/india-select-platform-usage-by-creators-and-brands/
Influencer. "Usage of select social media platforms among influencers and brands in India in 2024." Chart. September 18, 2024. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1536171/india-select-platform-usage-by-creators-and-brands/
Influencer. (2024). Usage of select social media platforms among influencers and brands in India in 2024. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1536171/india-select-platform-usage-by-creators-and-brands/
Influencer. "Usage of Select Social Media Platforms among Influencers and Brands in India in 2024." Statista, Statista Inc., 18 Sep 2024, https://www.statista.com/statistics/1536171/india-select-platform-usage-by-creators-and-brands/
Influencer, Usage of select social media platforms among influencers and brands in India in 2024 Statista, https://www.statista.com/statistics/1536171/india-select-platform-usage-by-creators-and-brands/ (last visited December 19, 2024)
Usage of select social media platforms among influencers and brands in India in 2024 [Graph], Influencer, September 18, 2024. [Online]. Available: https://www.statista.com/statistics/1536171/india-select-platform-usage-by-creators-and-brands/
