The popularity of Cantopop boy group Mirror in Hong Kong's influencer marketing has seen a decline. In the second quarter of 2024, the band members, Keung To, Edan Lui, Anson Lo, and Ian Chan, each received less than five brand collaborations, indicating a significant drop compared to a year ago.
Number of Mirror members' brand collaborations in Hong Kong in 2nd quarter 2023 and 2nd quarter 2024
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IAB Hong Kong, & Cloudbreakr. (July 30, 2024). Number of Mirror members' brand collaborations in Hong Kong in 2nd quarter 2023 and 2nd quarter 2024 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1536118/hong-kong-mirror-members-brand-collaborations-number/
IAB Hong Kong, und Cloudbreakr. "Number of Mirror members' brand collaborations in Hong Kong in 2nd quarter 2023 and 2nd quarter 2024." Chart. July 30, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1536118/hong-kong-mirror-members-brand-collaborations-number/
IAB Hong Kong, Cloudbreakr. (2024). Number of Mirror members' brand collaborations in Hong Kong in 2nd quarter 2023 and 2nd quarter 2024. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1536118/hong-kong-mirror-members-brand-collaborations-number/
IAB Hong Kong, and Cloudbreakr. "Number of Mirror Members' Brand Collaborations in Hong Kong in 2nd Quarter 2023 and 2nd Quarter 2024." Statista, Statista Inc., 30 Jul 2024, https://www.statista.com/statistics/1536118/hong-kong-mirror-members-brand-collaborations-number/
IAB Hong Kong & Cloudbreakr, Number of Mirror members' brand collaborations in Hong Kong in 2nd quarter 2023 and 2nd quarter 2024 Statista, https://www.statista.com/statistics/1536118/hong-kong-mirror-members-brand-collaborations-number/ (last visited December 22, 2024)
Number of Mirror members' brand collaborations in Hong Kong in 2nd quarter 2023 and 2nd quarter 2024 [Graph], IAB Hong Kong, & Cloudbreakr, July 30, 2024. [Online]. Available: https://www.statista.com/statistics/1536118/hong-kong-mirror-members-brand-collaborations-number/