In 2024, consumers who participated in a survey agreed most with organic marketing claims indicating that organic products do not contain GMOs and toxic pesticides. 50 percent of respondents agreed with organic marketing claims stating that products are healthier and protect animal health and welfare.
Consumer perceptions on organic marketing claims in the United States as of 2024, by claim
Survey question was phrased as "Which of the following claims (or similar) do you use in your marketing (on package, digital, social, etc) for your USDA-certified organic products." Percentages are based on which statements consumers agree/strongly agree with.
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Organic Trade Association. (June 17, 2024). Consumer perceptions on organic marketing claims in the United States as of 2024, by claim [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1536086/opinions-of-organic-marketing-claims-us/
Organic Trade Association. "Consumer perceptions on organic marketing claims in the United States as of 2024, by claim ." Chart. June 17, 2024. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1536086/opinions-of-organic-marketing-claims-us/
Organic Trade Association. (2024). Consumer perceptions on organic marketing claims in the United States as of 2024, by claim . Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1536086/opinions-of-organic-marketing-claims-us/
Organic Trade Association. "Consumer Perceptions on Organic Marketing Claims in The United States as of 2024, by Claim ." Statista, Statista Inc., 17 Jun 2024, https://www.statista.com/statistics/1536086/opinions-of-organic-marketing-claims-us/
Organic Trade Association, Consumer perceptions on organic marketing claims in the United States as of 2024, by claim Statista, https://www.statista.com/statistics/1536086/opinions-of-organic-marketing-claims-us/ (last visited December 23, 2024)
Consumer perceptions on organic marketing claims in the United States as of 2024, by claim [Graph], Organic Trade Association, June 17, 2024. [Online]. Available: https://www.statista.com/statistics/1536086/opinions-of-organic-marketing-claims-us/
