Gender distribution of shopping app users in China 2024

Published by
Lai Lin Thomala,
Nov 13, 2024

Shopping apps in China had a relatively equal gender distribution in users. Data in September 2024 revealed that male users had a merely four percentage points higher share than their female counterparts. Millennials were most engaged in mobile shopping compared to other age groups.

Gender distribution of shopping app users in China in September 2024

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Release date

November 2024

Region

China

Survey time period

September 2024

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