According to a survey on preferences in advertising in Australia in 2024, 37 percent of the respondents would make their decision on engaging with a brand email based on who it is from. Only eight percent indicated that they would decide based on the first line of the email copy.
Drivers to engage with a brand email in Australia in 2024
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Intuit. (August 10, 2024). Drivers to engage with a brand email in Australia in 2024 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1535748/australia-engagement-drivers-with-a-brand-email/
Intuit. "Drivers to engage with a brand email in Australia in 2024." Chart. August 10, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1535748/australia-engagement-drivers-with-a-brand-email/
Intuit. (2024). Drivers to engage with a brand email in Australia in 2024. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1535748/australia-engagement-drivers-with-a-brand-email/
Intuit. "Drivers to Engage with a Brand Email in Australia in 2024." Statista, Statista Inc., 10 Aug 2024, https://www.statista.com/statistics/1535748/australia-engagement-drivers-with-a-brand-email/
Intuit, Drivers to engage with a brand email in Australia in 2024 Statista, https://www.statista.com/statistics/1535748/australia-engagement-drivers-with-a-brand-email/ (last visited December 22, 2024)
Drivers to engage with a brand email in Australia in 2024 [Graph], Intuit, August 10, 2024. [Online]. Available: https://www.statista.com/statistics/1535748/australia-engagement-drivers-with-a-brand-email/
