In 2023, Focus Media dominated China's out-of-home (OOH) advertising market with a 14 percent share of ad revenue. Other key players included JCDecaux (China), Xinchao Media, and Yongda Media. The ten largest ad agencies contributed almost 30 percent of the industry revenue.
Market share of major out-of-home ad companies in China in 2023
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China Advertising Association. (April 22, 2024). Market share of major out-of-home ad companies in China in 2023 [Graph]. In Statista. Retrieved December 31, 2024, from https://www.statista.com/statistics/1535224/china-market-share-of-major-out-of-home-advertising-companies/
China Advertising Association. "Market share of major out-of-home ad companies in China in 2023." Chart. April 22, 2024. Statista. Accessed December 31, 2024. https://www.statista.com/statistics/1535224/china-market-share-of-major-out-of-home-advertising-companies/
China Advertising Association. (2024). Market share of major out-of-home ad companies in China in 2023. Statista. Statista Inc.. Accessed: December 31, 2024. https://www.statista.com/statistics/1535224/china-market-share-of-major-out-of-home-advertising-companies/
China Advertising Association. "Market Share of Major Out-of-home Ad Companies in China in 2023." Statista, Statista Inc., 22 Apr 2024, https://www.statista.com/statistics/1535224/china-market-share-of-major-out-of-home-advertising-companies/
China Advertising Association, Market share of major out-of-home ad companies in China in 2023 Statista, https://www.statista.com/statistics/1535224/china-market-share-of-major-out-of-home-advertising-companies/ (last visited December 31, 2024)
Market share of major out-of-home ad companies in China in 2023 [Graph], China Advertising Association, April 22, 2024. [Online]. Available: https://www.statista.com/statistics/1535224/china-market-share-of-major-out-of-home-advertising-companies/
