In 2023, China's out-of-home (OOH) advertising market exceeded 82 billion yuan, 56 percent of which was generated from digital ads. Between 2023 and 2028, OOH advertising was expected to grow by 8.3 percent, with digital ads exhibiting a faster expansion rate than print ads.
Market size of out-of-home advertising in China from 2019 to 2023, with estimates until 2028, by format
(in billion yuan)
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China Advertising Association. (April 22, 2024). Market size of out-of-home advertising in China from 2019 to 2023, with estimates until 2028, by format (in billion yuan) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1535215/china-out-of-home-advertising-market-size-by-format/
China Advertising Association. "Market size of out-of-home advertising in China from 2019 to 2023, with estimates until 2028, by format (in billion yuan)." Chart. April 22, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1535215/china-out-of-home-advertising-market-size-by-format/
China Advertising Association. (2024). Market size of out-of-home advertising in China from 2019 to 2023, with estimates until 2028, by format (in billion yuan). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1535215/china-out-of-home-advertising-market-size-by-format/
China Advertising Association. "Market Size of Out-of-home Advertising in China from 2019 to 2023, with Estimates until 2028, by Format (in Billion Yuan)." Statista, Statista Inc., 22 Apr 2024, https://www.statista.com/statistics/1535215/china-out-of-home-advertising-market-size-by-format/
China Advertising Association, Market size of out-of-home advertising in China from 2019 to 2023, with estimates until 2028, by format (in billion yuan) Statista, https://www.statista.com/statistics/1535215/china-out-of-home-advertising-market-size-by-format/ (last visited December 22, 2024)
Market size of out-of-home advertising in China from 2019 to 2023, with estimates until 2028, by format (in billion yuan) [Graph], China Advertising Association, April 22, 2024. [Online]. Available: https://www.statista.com/statistics/1535215/china-out-of-home-advertising-market-size-by-format/
