MAUs of leading micro-serie apps in China 2024

Published by
Lai Lin Thomala,
Dec 2, 2024

With over 120 million monthly active users in China in September 2024, Red Fruit (Hongguo) Short Drama was the most popular app for watching super short dramas online. These series are often presented in a vertical screen format, with episodes ranging from one to ten minutes. 

Number of monthly active users of online micro-drama apps in China in September 2024

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Release date

November 2024

Region

China

Survey time period

September 2024

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Topics

Short video apps in ChinaSocial media in ChinaOnline videos in ChinaMobile apps in ChinaTikTok
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