In 2023, out-of-home advertising in China accounted for 57.4 percent of the offline ad market, with its share projected to rise to 71 percent by 2028. On the contrary, radio and television advertising was expected to see its market share decline by over ten percentage points during the same period.
Market distribution of offline advertising in China from 2019 to 2023, with estimates until 2028, by medium
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China Advertising Association. (April 22, 2024). Market distribution of offline advertising in China from 2019 to 2023, with estimates until 2028, by medium [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1535029/china-offline-advertising-market-distribution-by-medium/
China Advertising Association. "Market distribution of offline advertising in China from 2019 to 2023, with estimates until 2028, by medium." Chart. April 22, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1535029/china-offline-advertising-market-distribution-by-medium/
China Advertising Association. (2024). Market distribution of offline advertising in China from 2019 to 2023, with estimates until 2028, by medium. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1535029/china-offline-advertising-market-distribution-by-medium/
China Advertising Association. "Market Distribution of Offline Advertising in China from 2019 to 2023, with Estimates until 2028, by Medium." Statista, Statista Inc., 22 Apr 2024, https://www.statista.com/statistics/1535029/china-offline-advertising-market-distribution-by-medium/
China Advertising Association, Market distribution of offline advertising in China from 2019 to 2023, with estimates until 2028, by medium Statista, https://www.statista.com/statistics/1535029/china-offline-advertising-market-distribution-by-medium/ (last visited December 30, 2024)
Market distribution of offline advertising in China from 2019 to 2023, with estimates until 2028, by medium [Graph], China Advertising Association, April 22, 2024. [Online]. Available: https://www.statista.com/statistics/1535029/china-offline-advertising-market-distribution-by-medium/
