Share of ad agencies using GenAI in the U.S. 2024

Published by
Christopher Ross
,
Jul 3, 2025

During a 2024 survey conducted among advertising agency decision makers in the United States,

**
percent stated their agencies were making use of generative artificial intelligence (AI). This was followed by
**
percent of respondents stating their agencies were exploring use cases for the tech. 

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Share of advertising agencies using generative artificial intelligence (AI) in the United States as of May 2024

CharacteristicShare of respondents
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Showing entries 1 to 2 (2 entries in total)
Statistic: Share of advertising agencies using generative artificial intelligence (AI) in the United States as of May 2024

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Sources

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Release date

June 2024

Region

United States

Survey time period

April and May 2024

Special properties

among decision makers with titles of vice president or above

Supplementary notes

Survey count or type not specified at source.

The source does not provide any information regarding missing percentage points to 100.

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Topics

Artificial intelligence (AI) use in video game developmentArtificial intelligence (AI) use in marketing Generative artificial intelligence (AI)Artificial intelligence use in media and entertainmentArtificial Intelligence (AI) in publishing in the United States
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