With 86 percent brand awareness, AdeS is the most well-known milk alternatives brand in Mexico, followed by Silk and Nature's heart. These are the only three milk alternative brands that achieve more than 40 percent awareness among consumers.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Leading milk alternatives brands ranked by brand awareness in Mexico in 2024
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Statista. (August 26, 2024). Leading milk alternatives brands ranked by brand awareness in Mexico in 2024 [Graph]. In Statista. Retrieved March 13, 2025, from https://www.statista.com/statistics/1534915/most-well-known-oat-milk-brands-in-mexico/
Statista. "Leading milk alternatives brands ranked by brand awareness in Mexico in 2024." Chart. August 26, 2024. Statista. Accessed March 13, 2025. https://www.statista.com/statistics/1534915/most-well-known-oat-milk-brands-in-mexico/
Statista. (2024). Leading milk alternatives brands ranked by brand awareness in Mexico in 2024. Statista. Statista Inc.. Accessed: March 13, 2025. https://www.statista.com/statistics/1534915/most-well-known-oat-milk-brands-in-mexico/
Statista. "Leading Milk Alternatives Brands Ranked by Brand Awareness in Mexico in 2024." Statista, Statista Inc., 26 Aug 2024, https://www.statista.com/statistics/1534915/most-well-known-oat-milk-brands-in-mexico/
Statista, Leading milk alternatives brands ranked by brand awareness in Mexico in 2024 Statista, https://www.statista.com/statistics/1534915/most-well-known-oat-milk-brands-in-mexico/ (last visited March 13, 2025)
Leading milk alternatives brands ranked by brand awareness in Mexico in 2024 [Graph], Statista, August 26, 2024. [Online]. Available: https://www.statista.com/statistics/1534915/most-well-known-oat-milk-brands-in-mexico/
