With 86 percent brand awareness, AdeS is the most well-known milk alternatives brand in Mexico, followed by Silk and Nature's heart. These are the only three milk alternative brands that achieve more than 40 percent awareness among consumers.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Leading milk alternatives brands ranked by brand awareness in Mexico in 2024
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Statista. (August 26, 2024). Leading milk alternatives brands ranked by brand awareness in Mexico in 2024 [Graph]. In Statista. Retrieved March 11, 2025, from https://www.statista.com/statistics/1534915/most-well-known-oat-milk-brands-in-mexico/
Statista. "Leading milk alternatives brands ranked by brand awareness in Mexico in 2024." Chart. August 26, 2024. Statista. Accessed March 11, 2025. https://www.statista.com/statistics/1534915/most-well-known-oat-milk-brands-in-mexico/
Statista. (2024). Leading milk alternatives brands ranked by brand awareness in Mexico in 2024. Statista. Statista Inc.. Accessed: March 11, 2025. https://www.statista.com/statistics/1534915/most-well-known-oat-milk-brands-in-mexico/
Statista. "Leading Milk Alternatives Brands Ranked by Brand Awareness in Mexico in 2024." Statista, Statista Inc., 26 Aug 2024, https://www.statista.com/statistics/1534915/most-well-known-oat-milk-brands-in-mexico/
Statista, Leading milk alternatives brands ranked by brand awareness in Mexico in 2024 Statista, https://www.statista.com/statistics/1534915/most-well-known-oat-milk-brands-in-mexico/ (last visited March 11, 2025)
Leading milk alternatives brands ranked by brand awareness in Mexico in 2024 [Graph], Statista, August 26, 2024. [Online]. Available: https://www.statista.com/statistics/1534915/most-well-known-oat-milk-brands-in-mexico/
