With 81 percent brand awareness, AdeS is the most well-known milk alternatives brand in Mexico, followed by Silk and Nature's heart. These are the only three milk alternative brands that achieve more than 50% awareness among consumers.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Leading milk alternatives brands ranked by brand awareness in Mexico in 2023
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Statista. (November 30, 2023). Leading milk alternatives brands ranked by brand awareness in Mexico in 2023 [Graph]. In Statista. Retrieved November 04, 2024, from https://www.statista.com/statistics/1534915/most-well-known-oat-milk-brands-in-mexico/
Statista. "Leading milk alternatives brands ranked by brand awareness in Mexico in 2023." Chart. November 30, 2023. Statista. Accessed November 04, 2024. https://www.statista.com/statistics/1534915/most-well-known-oat-milk-brands-in-mexico/
Statista. (2023). Leading milk alternatives brands ranked by brand awareness in Mexico in 2023. Statista. Statista Inc.. Accessed: November 04, 2024. https://www.statista.com/statistics/1534915/most-well-known-oat-milk-brands-in-mexico/
Statista. "Leading Milk Alternatives Brands Ranked by Brand Awareness in Mexico in 2023." Statista, Statista Inc., 30 Nov 2023, https://www.statista.com/statistics/1534915/most-well-known-oat-milk-brands-in-mexico/
Statista, Leading milk alternatives brands ranked by brand awareness in Mexico in 2023 Statista, https://www.statista.com/statistics/1534915/most-well-known-oat-milk-brands-in-mexico/ (last visited November 04, 2024)
Leading milk alternatives brands ranked by brand awareness in Mexico in 2023 [Graph], Statista, November 30, 2023. [Online]. Available: https://www.statista.com/statistics/1534915/most-well-known-oat-milk-brands-in-mexico/
