Korean beauty popularity in Vietnam 2019-2023

Published by
Nina Jobst,
Nov 4, 2024

According to a survey conducted in 2023 among Indonesian consumers who experienced South Korean cultural content, over 69 percent of respondents stated that Korean beauty was popular in their country, indicating an increase in popularity compared to the previous year. The popularity of South Korean beauty products has only significantly dropped in 2021.

Popularity of South Korean beauty products in Vietnam from 2019 to 2023

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Release date

April 2024

Region

South Korea, Vietnam

Survey time period

2019 to 2023

Number of respondents

900 respondents

Age group

15-59 years old

Special properties

people who experienced South Korean cultural content

Method of interview

Online panel

Supplementary notes

Original question: "How popular do you think is Korean beauty in your country at the moment?"

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