Positive aspects of capsule toys in Japan 2023

Published by C. Diep, Nov 5, 2024

The price was the most popular aspect of capsule toys in Japan, according to a survey conducted in September 2023. Almost half of respondents stated that the price of gacha toys were reasonable compared to other kinds of toys.

Capsule toys, known as gacha in Japan, refers to a form of bulk vending in which merchandise like collectibles are sold through non-electric vending machines.

Popular aspects of capsule toys (gacha) in Japan as of September 2023

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Release date

November 2023

Region

Japan

Survey time period

September 26, 2023

Number of respondents

1,012 respondents

Special properties

respondents who are collectors of capsule toys; figures represent the eight leading answers out of 12

Method of interview

Online survey

Supplementary notes

Original question: "Please choose the applicable options regarding the enjoyments unique to gacha toys and their charms."

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