Industry distribution of music festivals sponsors in China 2023-2024

Published by
Lai Lin Thomala,
Nov 13, 2024

Beverage brands dominated the sponsorship in the music festival scene in China. Between 2023 and 2024, beverage sponsors accounted for about 70 percent, with alcoholic beverage companies alone contributing 38 percent. Bubble tea chain brands like Mixue Ice Cream & Tea have entered the music festival market, aiming to further capture the attention of young generations.

Distribution of music festivals sponsors in China in 2023 and 2024, by sponsor industry

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Release date

August 2024

Region

China

Survey time period

2023 and 2024

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