The majority of Japanese consumers had spent on average less than 20,000 Japanese yen on gacha, according to a survey conducted in Japan in September 2023. The largest share of respondents, 20.7 percent, stated that they spent between 5,000 and 10,000 Japanese yen on capsule toys.
Capsule toys, known as gacha in Japan, refers to a form of bulk vending in which merchandise like collectibles are sold through non-electric vending machines. Prices for a pull commonly start from 100 yen and target children and collectors.
Average total amount spent on capsule toys (gacha) in Japan as of September 2023
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PR Times. (November 20, 2023). Average total amount spent on capsule toys (gacha) in Japan as of September 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1529337/japan-average-amount-spent-gacha/
PR Times. "Average total amount spent on capsule toys (gacha) in Japan as of September 2023." Chart. November 20, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1529337/japan-average-amount-spent-gacha/
PR Times. (2023). Average total amount spent on capsule toys (gacha) in Japan as of September 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1529337/japan-average-amount-spent-gacha/
PR Times. "Average Total Amount Spent on Capsule Toys (Gacha) in Japan as of September 2023." Statista, Statista Inc., 20 Nov 2023, https://www.statista.com/statistics/1529337/japan-average-amount-spent-gacha/
PR Times, Average total amount spent on capsule toys (gacha) in Japan as of September 2023 Statista, https://www.statista.com/statistics/1529337/japan-average-amount-spent-gacha/ (last visited December 21, 2024)
Average total amount spent on capsule toys (gacha) in Japan as of September 2023 [Graph], PR Times, November 20, 2023. [Online]. Available: https://www.statista.com/statistics/1529337/japan-average-amount-spent-gacha/
